Gloria J. Kovacevich, RN
(209) 296-2399
Research Study:
Amador Healing
Center
       “Smoking Cessation and Hypnosis”
                                       [excerpt pp. 4-5, of 10]

 A comparative review of the effectiveness of hypnosis, an advanced method of
hypnosis, and other interventions used for the cessation of smoking.
by Michael O' Driscoll B.Sc., M.Sc. (Oxon)
Practice Builders Study (2000) (Smoke Free International's proprietary method)

This research was carried out on 300 subjects (beginning in January 2000 and
continuing until March 2002) who responded to an advertisement. A 'blind trial'
technique was used—subjects were not aware that they were taking part in a
research project although they all ticked a box on their intake forms saying that
they understood that the hypnotist's methods were always being measured, tested
and improved, and that results would be collated and studied. Client confidentiality
was assured so that their data could be used but not their names and these
subjects were randomly allocated to receive either 'standard' hypnotherapy or a
special formulation of hypnotherapy which Practice Builders has termed
'advanced therapy.' 51% of respondents were male and 49% female; the median
age of all subjects was 44 years.

No respondents had previous experience of hypnosis—51% of subjects had tried
nicotine patches, 14% had tried nicotine gum, 7% had tried acupuncture, 6% had
tried using a nicotine inhaler and 30% had previously tried to quit using will-power
alone. 11% of subjects had not previously tried to quit smoking.
For all subjects: The client was interviewed to make sure that they wanted to stop
smoking for their own reasons, and were not being pressured into it by someone
else (doctor, loved one etc.).

The price was kept high (£250) to establish commitment, and to avoid people who
were casually or speculatively trying hypnosis (as opposed to those who have
some commitment, confidence or belief that hypnosis would help them to stop
smoking).
All subjects waited a minimum of three weeks for an appointment in order to build
expectancy—subjects were already thinking about, and planning being, a non-
smoker for weeks before the treatment began.

Before the actual hypnosis, the client (or subject) is asked a series of questions
about their smoking habit and their beliefs. This allows the hypnotherapist and the
client to build rapport and also lets the hypnotherapist become aware of any
thought patterns based on myths or misconceptions that need to be cleared up
before the hypnosis. They are asked, for example:

        'Do you believe you are addicted to nicotine?'
        'What fears do you have about stopping?'
        'What do you know about hypnosis?'

Hypnosis was then fully explained to the client, as well as how the conscious and
the unconscious mind works, and any myths debunked (such as, you cannot make
someone do something they don't want to do, hypnosis is not sleep or
unconsciousness, you will be aware of everything that is going on and will
remember everything that happened in hypnosis after the session, you can stop
the session at any time, etc.). This is called the "pre-talk."

A hypnotic contract is then entered into, in which the client agrees to go along with
all techniques and to accept all the suggestions that are for their benefit.
For subjects treated with the standard technique: The client then reclines in the
chair, and a basic stop smoking script is read. This type of standard technique
doesn't allow for much in the way of personalising a session, as it is the same for
every client. The wording of some of the best basic techniques uses hypnotic
language patterns (Neuro Linguistic Programming). The client is then emerged.

For subjects treated with the advanced technique: Hypnosis is induced using a
progressive test induction tailored to the client. Ideomotor techniques are used to
gain unconscious communication. The client's own motivations, Meta
programmes, and values are utilised in the session using a combination of
metaphor and suggestion. NLP sub-modality and anchoring techniques are used
according to the client's processing style. At the end of the session, the client is
emerged from hypnosis and the change is tested, then future paced and ratified.
Findings: Quit rates were established thorough telephone interviews 1 month and
6 months after the first session of treatment.

After 1 session 95% of those who received 'advanced therapy' had quit
smoking. The remaining 5% received a second session of treatment
leading to a further 1.3% of the group quitting smoking. In total therefore,
at 6 months, 97% of those who received 'advanced therapy' had quit
smoking.

Of those who received 'standard therapy' 51% quit smoking after one session and
a further 6% quit after a second session—a total of 57% had quit smoking at 6
months.

Those who were still smoking at 6 months did not differ from those who had
successfully quit in terms of gender, age or therapies previously tried. These
results mean that for both standard treatments and the 'advanced treatment' quit
rates are extraordinarily high and well above what has hitherto been reported in
the literature. Results for both treatments were significant at the 0.001 level (chi-
square).

Outcomes for the 'advanced therapy' are considerably higher than any findings
previously reported in the literature. In addition, the success rate achieved using
the standard technique was considerably higher than expected and this may be
due to the fact that the elements that the standard treatment and 'advanced
treatment' have in common (price, waiting period for the session, advertising
exposure, and pre-talk etc.) have powerful effects on outcomes.